Design of a booth for the Formex trade fair
Stockholm Trade Fair, Sweden
Client: Stockholmsmässan AB
Collaboration with Paula Malm
Photo: Johan Fowelin
By the entrance to the fair one would like to have an introductory display that illustrates the theme: Patterns of life. The thought was that the pavilion would become a meeting point and lounge built up as a metaphorical landscape with sitting blocks at various heights. The space is framed on four sides by a large luminous textile floating above the pavilion and catching projected patterns. It encloses the visitor like a room when sitting on the highest point and offers respite from the visual intensity of the trade fair.