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Design of a booth for the Formex trade fair

Stockholm Trade Fair, Sweden

Client: Stockholmsmässan AB

Completed: 2005

Collaboration with Paula Malm

Photo: Johan Fowelin

By the entrance to the fair one would like to have an introductory display that illustrates the theme: Patterns of life. The thought was that the pavilion would become a meeting point and lounge built up as a metaphorical landscape with sitting blocks at various heights. The space is framed on four sides by a large luminous textile floating above the pavilion and catching projected patterns. It encloses the visitor like a room when sitting on the highest point and offers respite from the visual intensity of the trade fair.